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For aesthetic and medical clinics

Clinic marketing that stays inside MOH rules.

Factual pages, compliant search ads and AI search visibility, built around the Healthcare Services (Advertisement) Regulations from day one.

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A Kopi Pixel helper checking a clinic website with the doctor (AI image)

What is compliant clinic marketing?Compliant clinic marketing means your website, ads and social posts stick to the Healthcare Services (Advertisement) Regulations under the Healthcare Services Act. In practice that means factual, verifiable information only, with no testimonials reproduced in ads, no before-and-after photos and no words like best or leading.

What's included

What you get.

Rules check

Every page and ad checked against MOH's FAQ.

Factual SEO

Treatment pages that explain, without hype.

Google Ads

Search ads written to fit MOH and Google rules.

AI search

Clear facts so ChatGPT and Gemini describe you right.

Doctor profiles

Qualifications and experience, stated plainly.

Consent setup

Opt-in before any WhatsApp or SMS promos.

How we work

Step by step, no black box.

Audit

Site, ads and socials against the rules.

Fix

Remove or rewrite risky claims.

Plan

Keywords and treatment pages.

Build

Pages, ads and schema.

Review

Monthly report plus a rules re-check.

The team behind it

Boon's SEO & GEO team

Gets you found on Google, Google Maps and in AI answers from ChatGPT, Gemini and Perplexity. Every piece of work is checked by Su Fei's QA team and approved by our founder before it reaches you.

BoonSEO director

DevKeywords & content strategy

ClaraTechnical SEO

YukiGEO / AI search specialist

ElaineSingapore local SEO

AidenEcommerce & Shopify SEO

FarisBacklinks & digital PR

GinaData analyst & fact-checker

See the whole team →

FAQ

Quick answers

Can we show before-and-after photos in ads?

No. MOH's FAQ says before-and-after or after-only treatment photos can't appear in advertisements, even with a disclaimer. They can be shown during a consultation, with the doctor explaining likely outcomes.

Can we put patient reviews on our website?

Not as testimonials you reproduce. MOH's FAQ says testimonials can't be reproduced in ads, websites or social media, and paid reviews are banned. Unpaid reviews patients post on third-party platforms on their own are treated differently.

Can we advertise promotions or packages?

Not in ads. MOH's FAQ says words like discount, promotion, free and package aren't allowed, and package prices can only be shared at the point of payment. You can list exact prices.

Do these rules cover Google Ads and SEO?

MOH treats search ads as advertising, so the rules apply. Google also has its own healthcare ad policies. We're not lawyers, so we'd still suggest your clinic does a final compliance check before anything goes live.

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