Home / Services / Professional services firms

For law, accounting, consulting and HR firms

Show up when clients ask who to call.

SEO and GEO so Google and AI assistants can find and describe your firm, plus LinkedIn and Google Ads, all written to fit your profession's rules.

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Kavya showing an AI answer to a lawyer and an accountant (AI image)

What is professional services marketing?Professional services marketing helps clients find your firm when they search, or when they ask an AI assistant who handles their problem. It leans on clear service pages, real expertise from named people, LinkedIn presence and search ads, all kept factual.

What's included

What you get.

Service pages

One clear page per practice area or service.

GEO for AI answers

Facts and structure that AI assistants can quote.

People pages

Partners and staff with real credentials shown.

Profile and posting plan for the firm and partners.

Google Ads

Search ads for high-intent service searches.

Rules check

Copy checked against your profession's publicity rules.

How we work

Step by step, no black box.

Audit

Site, Google, AI answers and LinkedIn.

Plan

Services, keywords and questions clients ask.

Write

Service, people and FAQ pages.

Launch

SEO fixes, schema and ads.

Review

Monthly report on search and AI visibility.

The team behind it

Boon's SEO & GEO team

Gets you found on Google, Google Maps and in AI answers from ChatGPT, Gemini and Perplexity. Every piece of work is checked by Su Fei's QA team and approved by our founder before it reaches you.

BoonSEO director

DevKeywords & content strategy

ClaraTechnical SEO

YukiGEO / AI search specialist

ElaineSingapore local SEO

AidenEcommerce & Shopify SEO

FarisBacklinks & digital PR

GinaData analyst & fact-checker

See the whole team →

FAQ

Quick answers

Can a law firm advertise on Google and LinkedIn?

Yes, within the publicity rules in Part 5 of the Legal Profession (Professional Conduct) Rules 2015. Law Society guidance says publicity shouldn't be misleading, shouldn't create unjustified expectations about results and shouldn't suggest other firms overcharge. Your firm should do the final check.

What is GEO and why does it matter for my firm?

GEO means making your firm easy for AI assistants like ChatGPT, Gemini and Perplexity to find and describe correctly. More people now ask these tools for recommendations, so clear facts on your site and mentions elsewhere help.

Can you make us rank as the best firm?

No one can promise that. We can make your expertise clear and easy to verify, which helps with both Google and AI answers, but rankings and recommendations are not in anyone's control.

Is LinkedIn worth it for a small firm?

Often, because your clients are there and partners' own posts carry trust. It works best with steady, useful posts, not just firm news.

Works well with